CONTEXT

La bouche rouge — a luxury brand at the forefront of blue beauty and refillable products. From 2021 to 2023, I evolved from Designer to lead on 360° artistic and creative guidelines, ensuring continuity and coherence across all brand touchpoints.

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FOCUS

Translating the brand’s innovative, sustainable vision into a consistent, high-end visual identity and storytelling.

(A) PRODUCT DESIGN

Lips, eyes, face, perfume & accessories - Limited editions - Collaborations

(B) DIGITAL ASSETS

Website & Newsletter - Social & PSA

(C) RETAIL ASSETS

International merchandising - Training decks & Sell-in/out kits - Press releases

(A) Focus on translating concepts into tangible forms through prototyping, material refinement, and attention to detail. From finishes to ergonomics, every element is executed to deliver a premium user experience.

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5 years anniversary shades

To celebrate its anniversary, La bouche rouge has created 5 new shades that honor Paris. Nude Brun Matte — an understated orangey nude. Le Nude Monceau — a warm, matte brown. Le Rose Saint Germain — a cool bluish pink. Le Rose Tuileries — a deep, matte bordeaux. Le Rouge Montaigne — a timeless, matte red.

The Navy blue case

To capture the spirit of Blue Beauty, La bouche rouge introduced a new leather case: Navy Blue. This iconic, handcrafted essential comes in a sophisticated, subdued hue, evoking the ocean and its hidden depths.

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Perfume collection

La Bouche Rouge reinvents perfumery with five creations — Rouge, Nude, Rose, Bleu and Ambre — crafted from natural and upcycled ingredients. Presented in refillable glass bottles with handcrafted leather cases and recyclable aluminum refills, these fragrances embody the union of luxury, innovation and sustainability.

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The 21 bag

Driven by a modernist approach and inspired by the Bauhaus artistic movement with its avant-garde spirit, La bouche rouge created its first leather bag, the LBR.21. Dedicated to the art of lipstick, steeped in simplicity and focused on functionality, the LBR.21 bag was designed to suit all modern women.

Collaborations & Limited editions

La Bouche Rouge also stands out through exclusive limited-edition collaborations, created with personalities and houses that share its values of elegance and commitment : Mathilde Lacombe (Aime Paris), Gianvitto Rossi, Wild Animals, Elsa Hosk, Kelly Rutherford, Maison Kitsuné, Schiaparelli...

Antique gold leather case

The Antique Gold fine leather case embodies timeless elegance. With its subtle matte finish, it pairs effortlessly with precious accessories, while its golden hue delicately captures the light to create a refined statement of modern luxury.

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(B) Digital creations are shaped by transforming ideas into immersive visual stories, balancing creativity with precision. From dynamic layouts to fluid motion design, each element is carefully orchestrated to build a distinctive and engaging brand presence online.

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Website

Designed by Numbered Agency©, complemented by assets I produced in line with the brand’s communications, whether for new products, special editions, campaigns, or always-on content.

Socials

Content design direction and graphic execution focused on building a coherent and dynamic grid, with a balanced rhythm across both static and animated assets.

(C) Crafted to embody the brand’s identity across every physical touchpoint. Designed with clarity and impact, they support both storytelling and commercial objectives — ensuring consistency, desirability, and a premium experience from point of sale to press coverage.

Press releases

Beyond their informative role, they serve as strategic tools to strengthen visibility, support launches, and drive commercial momentum by capturing the attention of press and partners alike.

In-store merchandising assets

Designed to transform artistic direction into a memorable retail experience. Through impactful visuals and carefully crafted displays, they capture attention, invite customers to pause, and create the desire to discover and purchase.

Photo credits : (1) Vivivanne SASSEN, (2) Hannah HILLIER, (3) Sophie DELAPORTE