Mason Pearson

(Ghost) Rebranding

Editorial line
Imagery guidelines
360 visual identity

REBRANDING NEEDS

The aim of the project is to affirm the brand’s iconic status through a more elevated & modern identity.

HOW

By translating the brand's values into an impactful and premium editorial line.

LOYALTY
Heritage & dedication

ICONISE

LUXURY
Craftsmanship & elegance

ELEVATE

EFFICACITY
For all types of hair

INCARNATE

SUSTAINABILITY
Long lasting brushes

PLAY WITH NATURE’S CODES

THE PALETTE

The new Mason Pearson palette embraces a refined and timeless aesthetic. Centered on the signature “Mason Pearson Orange,” it brings warmth and distinction, anchoring a more modern and premium visual identity.

INCARNATION

Suggestion
Women / characters
Movement
Sophisticated
All type of hairstyles
Sorority
Attitude
Hints of red-orange

INSPIRATION

Poetry
Focus on nature
+ Art / Lifestyle
Red-orange tones

STILL LIFE

Iconisation
Arty
Playful compositions
Movement

This project is a fictional and independent creative exercise developed for educational and illustrative purposes. It is in no way affiliated with, endorsed by, or commissioned by Mason Pearson. 
All photographic materials used in this presentation are for mock-up and visual support only. The rights to these images remain with their respective owners and are credited as follows: Photo credits : MOLLYBBMEDIA,  PLAINSIGHT STUDIOS,  ADRIEN DUBOST, MARIA CHEVALIER, ANTOINE PICARD,
All creative concepts, visual direction, and editorial content presented here are the intellectual property of ALEXIA SIDIBÉ.